MADX is

the brainchild of multi-disciplinary visionary artist and award-winning creative director, Melanie Rothwell. Through her evocative, immersive creations, MADX delves into the depths of human identity, mythical realms, and fantastical creatures, inviting us to embrace the unexpected.

MADX is one of the few artists pioneering the fusion of AI and traditional art. Each piece merges digital painting, generative AI, AR, photography, animation, and blockchain, crafting an ever-evolving world where reality, imagination, and dreams converge. This innovative approach pushes the boundaries of what is considered fine art.

Drawing inspiration from the rapid evolution of digital art, nature’s patterns, human emotion, and mythological stories, MADX pushes the boundaries of creativity. It’s a journey where imagination meets innovation—art that evolves, transcends, and transforms.

MADX has sold works to private collectors in New York, Miami, Dubai, Canada, Germany and Italy. She has exhibited at Art Expo New York and Art Basel Miami Nolcha Shows and various Web3 digital art events throughout NYC and Miami.