MADX is

the brainchild of multi-disciplinary visionary artist and award-winning creative director, Melanie Rothwell. Through her evocative, immersive creations, MADX delves into the depths of human identity, mythical realms, and fantastical creatures, inviting us to embrace the unexpected.

As a pioneer in fusing traditional art with emerging tech and AI, MADX seamlessly blends digital painting, generative AI, photography, motion design, and blockchain technology. Each piece challenges the boundaries of fine art, crafting a dynamic and evolving experience where reality, imagination, and dreams converge.

Inspired by water, nature’s patterns, human emotion, and mythological stories, MADX redefines creativity through innovation techniques. This distinctive approach has captured the attention of private collectors across New York, Miami, Dubai, Canada, Germany and Italy. MADX has exhibited at renowned events such as Art Expo New York, Art Basel Miami Nolcha Shows, and global Web3 digital art showcases.